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New Logo, Who Dis?

Published by Ruth Grayson on June 15, 2021June 15, 2021

We are so incredibly excited to debut our brand new logo, Bliss Cat!

The Image

Our delightful mascot, Bliss Cat, was conceived and designed by the intuitive and talented Nina Hazen. We asked her to help us set ourselves apart from the rest of the industry with a logo that would evoke the fun and joy that fundraising events can create for donors and staff. Since our mission is to bring bliss to our clients, we want that to start with a logo that makes them smile.

It’s also a nod to our personal passion for animal rescue, and we are thrilled to have a logo that represents both our business and us as people!

The Process

Nina took the time to get to know our business and our mission, and her presentation reflected a deep understanding that left us feeling truly seen. Between asking thoughtful questions and giving room for feedback, she crafted a brand aesthetic that will help us take our business to the next level.

Her patience with us was the stuff of saints, and she kept the process professional yet fun and light-hearted the whole way through. Any business would be lucky to have her insight as they take the journey to establish or update their brand. We consider ourselves so fortunate to have been able to collaborate with her, and would whole-heartedly recommend her!

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Categories: Blog
Tags: Bliss Catbow tiebrandgavellogomascottop hat

1 Comment

06-17-2021 ~ Introducing Bliss Cat! – Bliss Auctions · June 17, 2021 at 10:42 am

[…] we wrote about in our blog post New Logo, Who Dis?, our collaboration with our friend, the very talented artist and graphic designer Nina Hazen, was […]

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